The Mark

Encompassing over two city blocks of commercial, retail and residential space, The Mark in Sarasota, Florida engaged HALvr to analyze the potential visual impact of the new development. The entire site was modeled in real-time 3D virtual reality in order to understand the pedestrian's experience walking from the outdoor public realm, through The Mark's internal retail and office spaces, and out onto the adjacent public street. HALvr's design-visualization process allowed designers to experience and optimize key sight lines from view corridors throughout the downtown district; while studying the surrounding street's interconnectivity and pedestrian movement.


At a Glance


condominium units

40 k

sq ft retail/office