Fruitville Commons

Sarasota County, Florida's urban lifestyle community, Fruitville Commons, is a "live, work, play" environment within a walkable neighborhood design. Architecture, planning, and design decisions were seamlessly integrated during the design process through the use of HALvr's urban analog model. The locations of up-scale apartments, a boutique hotel, an office park, and retail shopping were carefully planned in virtual reality to surround a centrally-located green space. By simulating the experience of walking between destinations in real-time, project designers were able to lay the foundation for effective placemaking and wayfinding strategies.